Three guesses · Ten seconds · Nothing to sign up for
What's sitting in your Saturday that you can't see?
Every market has people who wanted to buy and couldn't — sold out, didn't ship, wrong size, cash only. That money isn't gone. It's uncollected, and most vendors have never put a number on it.
Move the three numbers below until they look like your market day. Nobody's checking and nothing is saved.
Sold out, doesn't ship, wrong size, cash only. Count them all.
Not your best one. The normal one.
However many you actually trade. Count every stall, every weekend.
Uncollected, per market day
$180
Uncollected, across your season
$2,520
Demand you already earned and couldn't serve. Not a forecast, not a promise of revenue — a measure of what's already arriving at your table with nowhere to go.
Whatever your number said, the method is free
The Pop-Up Playbook is the whole thing written out on one page — five parts, in the order a market day actually happens, with the exact scripts and the sign wording and the three follow-up emails. Nothing is held back for a paid version, and there's nothing to buy on it.
Start with Part 3 if you only do one thing. It's a sentence you say out loud in the thirty seconds after you tell someone you've sold out, it costs nothing, and it works at your very next market.
Read the free playbook →