For market, fair & pop-up vendors
Every time you say sold out, we don't ship, or not till next week, somebody with money in their pocket has nowhere to put it. Not because the product is wrong — because there's nothing yet to hand them. Here's what to hand them.
One vendor's Saturday
A jam seller sells out of the good stuff at 10:40. She made something people want, and they keep arriving for it until two. For three hours and twenty minutes there is nothing to hand them.
$2,520
of demand she already earned, with nowhere to land. She did the hard part — the product, the table, the stranger who stopped and tasted it. After 10:40 there was just no way left to buy.
Your number is different, and it's probably bigger than you'd guess. The playbook opens by working out yours in three sliders, then tells you plainly what — if anything — is worth doing about it.
What you get, free
Seventeen illustrated pages: the link that never sells out, the sign that actually gets scanned, the thirty-second sentence to say when you can't serve someone, the list, and three follow-up emails written out word for word.
Reading it is one thing. Doing it is another — so the parts that normally stall people are already built:
Upload your logo or a photo of your table. It reads your actual colours back out, then checks whether they'll hold up in print — screen colours shift on a printed sign, and it hands you versions that don't.
Makes your code and lays out the print sheet around it — already in your colours, at a size that scans from the back of a queue.
One spreadsheet in, a code and a label for every product out. For the people with forty flavours and no evening spare.
They hand off to each other. Set your colours once in the first one and the other two open already wearing them. Nothing to copy, nothing to re-type, no account to make.
All three run in your browser. No sign-up, no watermark, no upload of your logo to anybody's server.
Opens the moment you enter your email — the playbook, your number, and all three tools.
Who wrote this
I'm Andrew Buccellato. I run Goodfellas Tech, and I build funnels, sites and email systems for small businesses for a living. The product, the pricing, the pitch, the table — that's yours, and it's the hard part. Mine is the part that runs after the customer walks away: the link, the code on the sign, the page, the list, the email that goes out on a Tuesday while you're in production.
None of it is complicated. It's just that nobody's job is to build it for you, so it doesn't get built.
Straight answers
Really. They run entirely in your browser — there's no server to pay for, so there's nothing to charge you for. There are paid shortcuts further along if you'd rather not do the work yourself, and they're clearly marked.
No. The colour extraction happens on your own device — the image never leaves your browser. Same for the QR codes: no API, no third-party service, nothing that can stop working later.
It all works the same. Market language because that's where I wrote it, but the mechanics don't change for fairs, festivals, holiday markets, trade shows or pop-up retail.
You get the playbook, then about two emails a month from me. I don't sell or share lists — I'd be a hypocrite, given what's in Part 4.